Pursue
To investigate, disrupt, and prosecute serious and organised animal cruelty.
Pursue. Protect. Prevent. Prepare.
Investigating serious and organised animal cruelty
The Animal Welfare Investigations Project conducts undercover investigations into the hidden suffering of animals — turning rigorous evidence into prosecutions, policy change and public awareness.
- 40+
- Investigations published
- 12
- Years on the front line
- 3M+
- People reached
Who we are
Our vision is a world where all animals are safe from harm.
Across the globe, we partner with law enforcement agencies to investigate serious and organised animal cruelty, train and educate officers, and rescue animals from suffering.
Protect
To safeguard animals at risk by working with authorities to stop serious and organised animal cruelty and rescue animals from harm.
Prevent
To stop animal cruelty before it happens through education, training, and early action.
Prepare
To help organisations and communities respond quickly and effectively when animal cruelty takes place.
Our work
Investigations around the world
Explore where we work. Spin the globe and select a marker to learn more about an investigation.
News
Latest news
Updates from our work in United Kingdom.
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Undercover investigation prompts government review
Footage gathered by AWIP investigators has led to a formal review of enforcement practices.
Read more › -
AWIP evidence supports successful prosecution
A cross-border transport case concludes with convictions.
Read more › -
New partnership with UK police forces announced
AWIP will train officers to identify and respond to organised animal cruelty.
Our people
Our leadership
The people leading AWIP — working alongside law enforcement to investigate animal cruelty, rescue animals from harm, and prevent it before it happens.
Jacob Lloyd
Chief Executive
Leads AWIP’s strategy and operations, driving our mission to protect animals from cruelty.
Chelsie Long
Head of Marketing & Communications
Leads our marketing and communications, bringing AWIP’s work to the audiences that help drive change.
Vacant
Head of Operations
We’re recruiting for this role.
Get in touch ›Vacant
Head of Business Support
We’re recruiting for this role.
Get in touch ›
Donate
Fund the next investigation
Every gift powers undercover investigations, helps rescue animals from harm and brings those responsible to justice. Give once or monthly — it’s your choice, and you can cancel anytime.
- £25funds a day in the field
- £50helps secure court-ready evidence
- £100supports a rescue operation
Contact
Get in touch
Have a tip, a press enquiry or a question about membership? We’d love to hear from you. Confidential tips are always welcome.